The MadBrooks Brief

Amazon is up fifteen percent and the rest of tech is trying to figure out what to do about it.

Aug 2, 2026 · 7:03 AM CT · 2:14 · The MadBrooks Brief | Pre market | Sun, Aug 2

Amazon is up fifteen percent and the rest of tech is trying to figure out what to do about it. AMZN up 15.32%, now at 271.58. Whatever they reported, the street believed it. AAPL down 7.35% at 308.91 — that's a bruise, not a scratch. GOOGL up 6.73% at 356.13, riding the earnings wave. META up 3.28%…

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Transcript

Amazon is up fifteen percent and the rest of tech is trying to figure out what to do about it.

AMZN up 15.32%, now at 271.58. Whatever they reported, the street believed it. AAPL down 7.35% at 308.91 — that's a bruise, not a scratch. GOOGL up 6.73% at 356.13, riding the earnings wave. META up 3.28% at 556.71, quiet but consistent. MSFT up 3.02% at 464.72, same story. Nvidia up 2.93% at 200.75 — AI spend still has a pulse. NFLX down 2% at 71.71, fading while others pop. AMD down 1.9% at 476.15, Nvidia getting the room's attention.

Futures are constructive. SPY up 0.72%, QQQ up 0.65%. VIX sitting at 15.99 — calm enough to move, not so calm you sleep through it. Gold up 0.17%, barely a twitch.

ETFs split the picture. SPY and QQQ green. DIA up 0.54%. IWM down 0.48% — small caps not invited to the party. Large-cap tech is doing the heavy lifting today and small caps are getting left on read.

Asian markets — no data overnight, so that edge is off the table.

No economic calendar today. Clean tape. Price action runs the show.

Earnings to watch: ABTC reports before the open, EPS estimate at zero. ADEA after the close, consensus 31 cents. ADTN after the close, just under 10 cents. ADUS after the close, expect $1.73. AEIS after the close, $2.24 — that one's worth tracking.

The setup is simple. Amazon explodes, Apple implodes, and futures say the index holds. Small caps lag, large caps lead. No macro data to fight the tape. Earnings after the close could reprice things fast — especially AEIS.

Numbers don't lie. People do. Trade accordingly.

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AI generated. Not financial advice.