The MadBrooks Professor

Inflation, Deflation, and Your Portfolio: Macro Regimes Explained

Jul 23, 2026 · 9:12 AM CT · 8:30 · The MadBrooks Professor | Inflation, Deflation, and Your Portfolio | Macro Regimes Explained | 7/23/2026

How different inflationary environments affect asset classes, sector rotation, and valuation multiples. A framework for adjusting your strategy when the macro backdrop shifts.

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Transcript

The difference between making thirty percent and losing twenty in the same year often comes down to whether you understood which macro regime you were actually living through.

Let me tell you about four distinct worlds your portfolio has to survive in, and why the playbook that worked brilliantly in one will destroy you in another.

We're talking about inflation and deflation, but more precisely, we're talking about the rate of change in the general price level and what that does to earnings, multiples, and most importantly, where capital flows. The reason this matters more than almost anything else is that macro regimes determine the discount rate applied to future cash flows, and that discount rate is what separates a stock trading at fifteen times earnings from one at forty times.

Start with the Goldilocks regime. This is moderate growth with low, stable inflation, roughly two to three percent. Think of most of the period from 1995 to 2007, or the long stretch from 2010 to 2020. In this environment, the Federal Reserve is accommodative or neutral, real rates are low to moderate, and corporate margins are stable to expanding. What wins here? Growth stocks absolutely dominate. Technology, consumer discretionary, anything with pricing power and operating leverage. Why? Because when inflation is stable and low, future cash flows aren't being eroded, and when rates are low, those distant cash flows are worth more in present value terms. You can pay thirty-five times earnings for a software company growing at twenty-five percent and feel rational about it because the discount rate is four percent instead of eight. Duration assets, long-dated cash flows, these are your friends. The Nasdaq rips. Innovation gets funded. Venture capital flows like water. Valuations expand because the denominator in your discounted cash flow model stays friendly.

Now rotate into a rising inflation regime, the kind we saw in 2021 and 2022. Suddenly the rules change completely. Inflation starts running above three percent, then four, then seven. The Fed has to tighten. Real rates might stay negative for a while, but nominal rates are climbing and the trajectory is what matters. What happens to your growth portfolio? It gets obliterated. And this isn't random. When inflation rises, those future cash flows get discounted more heavily. A dollar of earnings five years from now is worth materially less today if I have to discount it at seven percent instead of three. The multiple compression is vicious and it happens fast. I watched this in real time in 2022. The high-flying tech names that traded at fifty, sixty times earnings suddenly couldn't hold twenty. They didn't even need to miss earnings. The regime changed and the math changed with it.

But something else happens in rising inflation. Commodity producers, energy companies, materials, they start working. Actually working. Why? Because their revenues are tied directly to the nominal price level. An oil company's earnings go up when crude goes from seventy to ninety to one hundred ten. They have real pricing power. You also see old economy industrials and certain financials perform because banks can expand net interest margins when rates rise. The sector rotation is dramatic. Money flows out of duration, out of growth, out of anything that needs low rates to justify its valuation, and into real assets and inflation beneficiaries. I'm talking energy, commodities, value stocks, TIPS, even gold starts catching a bid. And here's the painful part for most investors: this rotation feels wrong. You're selling what worked for a decade to buy what's been dead. That psychological friction is real but it's also expensive if you fight it.

The third regime is the one everyone fears but few have actually traded through: true deflation or deflationary pressure. Think Japan in the nineties, or the US in 2008 and 2009, or the COVID crash in March 2020. Prices are falling or expected to fall. Demand is collapsing. Corporate revenues shrink, margins compress, credit spreads blow out. What do you own here? You want safety and you want quality. Government bonds, particularly long-duration Treasuries, are the classic deflation trade. When everyone is scared of defaults and falling prices, the safest credit instrument in the world rallies hard. Ten-year Treasury yields falling from four percent to two percent means bond prices are up substantially. You also want companies with fortress balance sheets, steady cash flows, and no reliance on economic growth. Think consumer staples, healthcare, utilities. Boring, defensive, high-quality dividend payers. The stocks that put you to sleep in Goldilocks suddenly become the only things not down forty percent. And valuation multiples? They're tricky. Earnings are falling, but multiples can actually stay elevated or even expand for the highest-quality names because they're perceived as safe havens. But for cyclicals and financials, you get multiple compression on top of earnings collapse. It's a double hit that turns into a wipeout.

The fourth regime is the one that destroys wealth quietly: stagflation. High inflation, low or negative growth. The 1970s are the textbook example, but we flirted with this in late 2022 when inflation stayed hot even as recession fears grew. This is the worst environment for almost everything. Stocks struggle because earnings growth is weak but multiples can't expand because inflation keeps rates elevated. Bonds don't help because inflation erodes real returns. Your sixty-forty portfolio just dies slowly. So what actually works? Commodities, especially energy and precious metals. Gold historically does well in stagflation because it's a real asset and an inflation hedge. You also want companies that can pass on costs without losing volume. That's a narrow set. Certain pricing-power businesses in consumer staples, maybe some infrastructure plays. But mostly, stagflation is about capital preservation and tactical trading, not buy-and-hold compounding. The playbook shrinks dramatically.

Now here's the framework you actually need. Regime identification comes before stock selection. I don't care how good a company is. If you're buying long-duration growth at forty times sales heading into a rising inflation regime, you're going to lose money. The macro backdrop sets the rules of the game. You have to ask yourself: what is inflation doing right now, what does the Fed have to do about it, and what does that mean for discount rates and sector leadership? That's the sequence. Once you identify the regime, you adjust portfolio construction. In Goldilocks, you can be aggressive with growth and technology. In rising inflation, you rotate toward value, energy, commodities, and shorter duration. In deflation, you get defensive with bonds, staples, and quality. In stagflation, you raise cash, own real assets, and trade more than you invest.

And valuations, this is critical. A fifteen multiple in one regime is not the same as a fifteen multiple in another. Multiples are a function of growth expectations and discount rates. Both are regime-dependent. A utility at fifteen times in a deflationary environment might be expensive. A semiconductor company at fifteen times in Goldilocks might be a gift. Context is everything.

The mistake most people make is fighting the last war. They learn the lesson from the previous regime and apply it to the next one. They got killed in growth in 2022, so they swear off technology forever, right when the regime is shifting back to something more favorable. Or they make a killing in energy during an inflation surge and stay overweight even as inflation rolls over and the trade reverses. Flexibility matters more than conviction. Your strategy has to shift when the macro backdrop shifts, or you get left holding yesterday's winning hand in tomorrow's losing game.

See you Friday. When the regime changes, the portfolio that made you rich can be the one that breaks you.

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AI generated. Not financial advice.